PEST analysis of Qatar Football world cup
2022
Introduction
The
selected country Qatar Graphical representation including Football world cup demo
is mentioned in diagram in the context of user attraction.
Figure
1:
Country attractions
Qatar
is a small country situated east of Saudi Arabia with a population of slightly
more than 900,000 people and an emirate-style administration. The administration
of Qatar claims constitutional autonomy in the country, but there are no
political parties and no elections are held. Its capital is Doha, and it is
located on the Persian Gulf’s coast. This poster uses the PEST framework to
provide an in-depth analysis of fractionally important world cup events at
various levels that affect the Qatar economy from political, economic, social,
and technological perspectives, in order to comprehend the economic impact of world
cup events in greater detail.
Project
aims and objective
With the attraction of Football world cup events, this
characteristic will bring a huge quantity of capital flow to the Qatar area or
city in the near term, as well as a large number of mobile resources. Furthermore,
the economic benefits of hosting world cup events in Qatar should not be
overlooked. Football world cup event tickets, lodging, food, competition
souvenirs, transportation costs, and so on are all key components of the retail
industry’s growth of Qatar. As a result, Qatar hosting world cup events have
had a significant impact on net export demand. As seen in Figure 1, Qatar indicated
in orange color code has hosted a number of large-scale events as compared with
other countries as mentioned din blue color code that have had a significant
influence on the country’s growth.
Figure
2:
large-scale events ratio in Qatar as compared with
other countries
Finding
and recommendations
This poster,
which use the PEST model, examines the influence of various degrees of major Football
world cup events on the Qatar economy.
The PEST model is introduced, and an in-depth examination of the influence of
marginally important world cup events on the Qatar area economy is provided,
taking into account both internal and external variables. The quantity and
likelihood of minor events hosted in the ordinary state are clearly higher than
international events and so on, according to PEST study. It plays a significant
part in the local economy of Qatar. Major competitions can provide significant
economic advantages while simultaneously posing significant hazards. This
poster covers the potential or benefit, as well as countermeasures and
recommendations for encouraging the industrialization of minor world cup events
of Qatar.
Political factors of Qatar
There
are no elections in the country, so there is no democratic government; instead,
there is only one king, who rules over the entire country (Kamrava, 2009). He has a
coalition government, the majority of whom are members of the royal family. A
large number of foreign residents reside inside the country but are unable to
apply for citizenship (Peterson, 2006). Qatar will host
the FIFA World Cup in 2022 and will construct a number of world-class stadiums
in which football matches will be played. The facilities for sports and
activities will be built by the government. As new facilities as well as other
structures are built in this country, it will soon become a significant
business center, similar to Dubai, after hosting the FIFA World Cup. The
administration is stable, because there is no chaos to cause havoc in the
country. It has vast petroleum reserves, which are its primary source of
income. Individuals were indeed satisfied with the services made available to
them, and the government believes strong relations with all neighboring
countries as well as other established countries all over the world as
mentioned in figure 3.
Economic factors of
Qatar
The country’s economy is
struggling because it is rich in natural gas and oil. This is a peaceful
country. As a result, there are numerous opportunities for industrialists and
businesspersons to expand their enterprises. In the coming decades, it will
become a major corporate hub (Williams, Bhanugopan, & Fish, 2011). In 2015, the financial system expanded by 3.9 percent, while
emerging markets expanded by 6.0% Qatar’s real GDP is expected to grow by 18 % in
2015, and it is still growing due to increased hydrocarbon taxation and
government assistance to stimulate economic growth. The country’s revenue from
natural source is approximately 800.000 barrels per day, and the country is now
searching for LPG production as mentioned in figure 3 (Hashimoto, Elass, & Eller, 2004). Qatar has the world’s largest non-associated gas field, the
North Dome gas field, which accounts for 14 to 16 % of global reserves. The
government is concentrating its efforts on the establishment of Qatar
Innovation and Engineering Park, Qatar Airways, and the expansion of Doha.
Figure 3: Political and economic
factors including detail overview of PESTEL
Social Factors of Qatar
The country has had a
positive impact, and their new generation is achieving greater academic
success. Local nationals are now receiving education from foreign countries and
occupying key positions upon completion of their education (Naser, Al-Hussaini, Al-Kwari, & Nuseibeh, 2006). It saves a lot of money that would otherwise be spent on
payments to undocumented migrants. They are religious because a large portion
of their population is Muslim, and they have a rich tradition and Islamic
culture. They are caring and welcoming all type of individuals. They can boost
their economy by implementing various financial assets and starting to work
within their own. They must also offer their client needs solutions in the
field of finance, services, trade, and tourist activities (Al-Shafi & Weerakkody, 2010). Now that the World Cup has arrived, it will become the focal
point of attention for people all over the world, and people will begin their
financial transactions and its impaction mentioned on figure 4. The
government has been providing education, and women are not permitted to obtain
a driver’s license without the authorization of their husband.
Technological Factors of
Qatar
Qatar has made
considerable technological advancements, with the introduction of new smart
technology (Hendawi & Nosair, 2020), such as integrated computers technology as increased rate from
2010 to 2022 is mentioned in diagram 4. The individuals have internet
access and use social networking websites. The government has developed their
airline, which is now ranked fifth in the world. Exploration for oil and
natural gas employs cutting-edge advanced technologies. Qatar is a major
exporter of oil and gas, and it has maximized resource utilization and begun
import and export with a number of European countries. It will make rapid
progress in the production and export of oil and gas production, and it has
established its financial systems and is prepared to encourage any
technological advancement in any field.
Figure 4: Technological Factors of
Qatar and social consideration of Qatar
Environmental Factors of
Qatar
The Ministry of Industry
and Manufacturing established the Nature Conservation Committee to keep an eye
on the factors that can harm the environment. The government has shown its
dedication to enacting environmental legislation (Touati, Al-Hitmi, & Bouchech, 2012). They want to ensure a clean and green environment that will give
people hope, and they will gladly accept regional and global entrepreneurs as
well as large sums of money to invest in various industries and businesses (Touati et al., 2012). With the football World Cup being held in the country, the
entire world’s attention will be drawn to it, and businesses will consider it
to be the best location for their operations. The administration will now
have to construct new hotels and apartments for the participants and fans who
will come to enjoy the world cup of 2022.
Legal Factors of Qatar
The government has been
implementing laws that have been successfully implemented. The judicial system
is strong, and individuals and groups must follow these legislation and rules
when carrying out their activities (Jureidini, 2017). The effective application of the law guarantees the security and
safety of people’s lives and property. Businesses and organizations can conduct
business in accordance with the rules and legislation. The law is made by the
state for the welfare and safety of the people, and no one is permitted to
break it. From a legal standpoint, this country is suitable for making
investments and starting businesses (Truby, 2017). Whether studying the
earlier time processes or probing its most intuitive thoughts of city dwellers,
we can all agree that minor world cup events have made significant
contributions to strengthening urban infrastructure. The size and impact of
minor world cup events will have implications on the traditional land usage
mode, urban transit network, infrastructure, and other factors.
Figure 5: Impact of PEST on Football
world
cup events based on below
mention recommendations
Recommendations
The date and time of the
event are set in advance, putting a time limit on the design and implementation
of mobility operating systems & transportation infrastructure. The
unavoidable effects of organizing events are the integration and completion of
urban infrastructure. To alleviate congestion problems throughout large events,
vehicular traffic control must be introduced, which not only assists event
planners in determining the sustainability of important events but also
provides them with a plethora of information to influence their financial
decisions.
Refences
APA Style
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Jureidini,
R. (2017). Irregular migration in Qatar: The role of legislation, policies, and
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